What would you do if you had all the money you ever needed? Or in other words, if you never had to think about earning money to fulfill your needs and wants, what would you think about? What would you do? Would you still be doing your current job? I have asked this question … Continue reading What would you do if you had all the money you ever needed?
It’s understandable and expected that the best brands of the world may not keep their place in the top 8 over a period of 17 years. From the data from Interbrand.com, we collected top 8 best brands from the years 2000 , 2004 ,2008, 2012 and 2016. The comparison between them reveals some interesting insights: … Continue reading Best Brands from 2000 to 2016
It was a Saturday morning in October 2016, I was standing in front of 500+ alumni; ready to deliver my speech during the Alumni Reunion. I have always dreaded public speaking. Yet there I was, out of my comfort zone, preparing to speak to batches of INSEAD alumni who had graduated at least 25 years … Continue reading The INSEAD Experience
If there’s one field where every move is about what others are doing, that’s marketing. The theory of marketing relativity is something that has been discussed by all marketing gurus over the time. It’s the basic concept of differentiation, being different from the competitors. In strategy, it’s called Blue Ocean. It’s what the positioning statement … Continue reading Theory of Marketing Relativity
Back in 1983, when Apple launched its Lisa with a Graphical User Interface(GUI), Microsoft was a long way from first Windows operating system. Yet in 10 years, Microsoft’s Windows became the most used GUI and eventually a distinct market leader in Desktop Operating System category. When smartphones started becoming popular, Apple led the way with the iPhone … Continue reading Operating System of the Next Big Device : Product of the Future
Years ago, I was in New Delhi-in a trip with my friends. We were walking from the Rashtrapati Bhaban (Presidential Palace) towards the India Gate. I had seen the pictures of the India Gate before, and the building from 2 km distance was looking exactly the way it looked in the pictures. So as you … Continue reading Size Matters : in Experiential Marketing & Outdoor Branding
I just returned from a trip. A few friends have already uploaded some pictures of the trip and when I opened Facebook to check them, something looked a bit different. The like button had a blue icon below it! And a new icon beside the blue one. When I moved the mouse over the like button a new … Continue reading 5 Ways Facebook Reactions Will Benefit Marketers
When I was in class 5, my parents weren’t too happy with my performance at school. I had little interest in textbooks and classes. At school, I was waiting for the classes to end so that I could play an hour of cricket with my friends. After school, I was either occupied with mystery novels or comic books. … Continue reading Advertising Hack 05 : Power of Association
“What do you do? “Oh, Brand Management! What is that? People used to ask me this question after I joined the field. And surprisingly, answering that part was trickier than I thought. So I came up with this short answer: “In blind taste tests, more people prefer Pepsi over Coke. This is the reality of the product. The same group … Continue reading What is Brand Management?
Follow @kazimofrad Experiential Marketing has become more important than ever! There was a time when a company could just air advertisements on TV or print them on newspapers and convince consumers to purchase its products. Advertisements are still important, but they are slowly losing their effectiveness due to media clutter and consumers’ access to knowledge. Because … Continue reading 3 Technologies That Will Change Experiential Marketing