Power of Change Nucleus in Marketing

Follow @kazimofrad Imagine that you are in a clothing store and suddenly you stumble upon a pair of bright orange pants. “What a waste of shelf space.” You think. ” Who would want to buy this stuff?”. Yet, in the next couple of months, you see a few people in your circle wearing those pants. During the first few times, … Continue reading Power of Change Nucleus in Marketing

The Single Most Important Change in Google’s New Logo

Follow @kazimofrad The internet is abuzz with the changes made in Google’s new logo. Articles on why people hate or love it are all around the internet. I have personally loved the changes because it gave the brand an air of freshness (which every technology brand needs regularly), didn’t change its core elements and, most … Continue reading The Single Most Important Change in Google’s New Logo

5 Marketing Quotes to Live By

Branding and Marketing are brilliantly complicated fields. Luckily, these fields have always had excitingly brilliant people who have been developing branding and marketing for a long time now. Today’s post, is about 5 important pieces of their wisdom. Or in other words, it’s about the top 5 Marketing quotes that has inspired and directed me … Continue reading 5 Marketing Quotes to Live By

Advertising Hack 04: Before and After Effect

Follow @kazimofrad When we search the internet for weight loss programs, what is the one common thing we find in most of those websites? The “before and after” pictures of users. Most of the weight loss programs out there use this specific technique to convert the onlookers into participants. By showing the “before and after” … Continue reading Advertising Hack 04: Before and After Effect

Advertisement Hack 01: The Power of Exaggeration

Follow @kazimofrad One of the most brilliant print ads I have ever seen was of a Poker magazine. The ad was hilarious, creative and relevant to the brand. Immediately after seeing it, I realized that I have stumbled upon a stroke of genius, an example of advertising brilliance. I also thought, that I found a unique display of creativity. That is … Continue reading Advertisement Hack 01: The Power of Exaggeration