Advertising Hack 05 : Power of Association

When I was in class 5, my parents weren’t too happy with my performance at school. I had little interest in textbooks and classes. At school, I was waiting for the classes to end so that I could play an hour of cricket with my friends. After school, I was either occupied with mystery novels or comic books. … Continue reading Advertising Hack 05 : Power of Association

Advertising Hack 04: Before and After Effect

Follow @kazimofrad When we search the internet for weight loss programs, what is the one common thing we find in most of those websites? The “before and after” pictures of users. Most of the weight loss programs out there use this specific technique to convert the onlookers into participants. By showing the “before and after” … Continue reading Advertising Hack 04: Before and After Effect

Advertisement Hack 01: The Power of Exaggeration

Follow @kazimofrad One of the most brilliant print ads I have ever seen was of a Poker magazine. The ad was hilarious, creative and relevant to the brand. Immediately after seeing it, I realized that I have stumbled upon a stroke of genius, an example of advertising brilliance. I also thought, that I found a unique display of creativity. That is … Continue reading Advertisement Hack 01: The Power of Exaggeration