Size Matters : in Experiential Marketing & Outdoor Branding

Years ago, I was in New Delhi-in a trip with my friends. We were walking from the Rashtrapati Bhaban (Presidential Palace) towards the India Gate. I had seen the pictures of the India Gate before, and the building from 2 km distance was looking exactly the way it looked in the pictures. So as you … Continue reading Size Matters : in Experiential Marketing & Outdoor Branding