Best Brands from 2000 to 2016

Best Brands 2000-2017

It’s understandable and expected that the best brands  of the world may not keep their place in the top 8 over a period of 17 years. From the data from Interbrand.com, we collected top 8 best brands from the years 2000 , 2004 ,2008, 2012 and 2016. The comparison between them reveals some interesting insights:

Theory of Marketing Relativity

If there’s one field where every move is about what others are doing, that’s marketing. The theory of marketing relativity is something that has been discussed by all marketing gurus over the time. It’s the basic concept of differentiation, being different from the competitors. In strategy, it’s called Blue Ocean. It’s what the positioning statement … Continue reading Theory of Marketing Relativity

Operating System of the Next Big Device : Product of the Future

Mobile and Tab Marketing on the Mark OS Share

Back in 1983, when Apple launched its Lisa with a Graphical User Interface(GUI), Microsoft was a long way from first Windows operating system. Yet in 10 years, Microsoft’s Windows became the most used GUI and eventually a distinct market leader in Desktop Operating System category. When smartphones started becoming popular, Apple led the way with the iPhone … Continue reading Operating System of the Next Big Device : Product of the Future

Size Matters : in Experiential Marketing & Outdoor Branding

Years ago, I was in New Delhi-in a trip with my friends. We were walking from the Rashtrapati Bhaban (Presidential Palace) towards the India Gate. I had seen the pictures of the India Gate before, and the building from 2 km distance was looking exactly the way it looked in the pictures. So as you … Continue reading Size Matters : in Experiential Marketing & Outdoor Branding

Advertising Hack 05 : Power of Association

When I was in class 5, my parents weren’t too happy with my performance at school. I had little interest in textbooks and classes. At school, I was waiting for the classes to end so that I could play an hour of cricket with my friends. After school, I was either occupied with mystery novels or comic books. … Continue reading Advertising Hack 05 : Power of Association

3 Technologies That Will Change Experiential Marketing

Follow @kazimofrad Experiential Marketing has become more important than ever! There was a time when a company could just air advertisements on TV or print them on newspapers and convince consumers to purchase its products.  Advertisements are still important, but they are slowly losing their effectiveness due to media clutter and consumers’ access to knowledge. Because … Continue reading 3 Technologies That Will Change Experiential Marketing

Power of Change Nucleus in Marketing

Follow @kazimofrad Imagine that you are in a clothing store and suddenly you stumble upon a pair of bright orange pants. “What a waste of shelf space.” You think. ” Who would want to buy this stuff?”. Yet, in the next couple of months, you see a few people in your circle wearing those pants. During the first few times, … Continue reading Power of Change Nucleus in Marketing