Theory of Marketing Relativity

If there’s one field where every move is about what others are doing, that’s marketing. The theory of marketing relativity is something that has been discussed by all marketing gurus over the time. It’s the basic concept of differentiation, being different from the competitors. In strategy, it’s called Blue Ocean. It’s what the positioning statement … Continue reading Theory of Marketing Relativity

Advertising Hack 04: Before and After Effect

Follow @kazimofrad When we search the internet for weight loss programs, what is the one common thing we find in most of those websites? The “before and after” pictures of users. Most of the weight loss programs out there use this specific technique to convert the onlookers into participants. By showing the “before and after” … Continue reading Advertising Hack 04: Before and After Effect

Advertisement Hack 01: The Power of Exaggeration

Follow @kazimofrad One of the most brilliant print ads I have ever seen was of a Poker magazine. The ad was hilarious, creative and relevant to the brand. Immediately after seeing it, I realized that I have stumbled upon a stroke of genius, an example of advertising brilliance. I also thought, that I found a unique display of creativity. That is … Continue reading Advertisement Hack 01: The Power of Exaggeration